Head of Marketing

Sydney | On-site

We’re partnering with one of Australia’s most awarded fitness and wellness brands to find a Head of Marketing who can help shape the next phase of growth.

This is a rare opportunity to lead marketing for a premium lifestyle brand with a passionate community, an established in-house marketing and creative team, and ambitious plans for expansion. You'll own the marketing strategy across multiple brands, balancing brand building, member acquisition and retention, while helping bring a bold vision to life.

If you're a strategic marketing leader who loves building brands, developing high-performing teams and executing exceptional work, this could be a career-defining opportunity.

What you'll be doing

• Leading the overall brand and marketing strategy across a portfolio of premium fitness and wellness brands

• Managing and mentoring an in-house team of marketers, creatives and growth specialists

• Developing and executing marketing plans aligned to commercial growth targets and brand objectives

• Acting as the guardian of brand standards across all channels and customer touchpoints

• Leading content, social media and creative strategy to drive engagement and brand awareness

• Managing creative production budgets and ensuring content investment delivers commercial outcomes

• Overseeing website strategy, customer journey optimisation and digital experience improvements

• Driving app engagement, retention initiatives and member communications

• Supporting paid media, CRM, SEO and lifecycle marketing strategies

• Leading brand partnerships, creator collaborations, events and PR initiatives

• Developing launch strategies for new locations, major announcements and brand activations

• Owning the marketing budget and ensuring effective allocation of resources

• Partnering closely with executive leadership to align marketing and business objectives

• Delivering regular reporting, performance insights and strategic recommendations

What they're looking for

• Proven experience leading a multidisciplinary marketing function

• Strong background in brand strategy, marketing leadership and team management

• Experience balancing brand building with performance marketing outcomes

• Exceptional stakeholder management and communication skills

• Experience leading content, creative and social media functions

• Strong commercial acumen and budget management capability

• Experience overseeing digital marketing, CRM and customer journey initiatives

• Ability to translate data and performance metrics into actionable business insights

• Hands-on leadership style with a willingness to roll up your sleeves when needed

• High standards, strong attention to detail and a passion for delivering exceptional work

Nice to have

• Experience within fitness, wellness, lifestyle, hospitality or premium consumer brands

• Experience leading in-house creative and content teams

• Background working in high-growth, founder-led or entrepreneurial businesses

• Experience launching new locations, products or consumer experiences

• Strong understanding of community-led and membership-based business models

Why this role stands out

• Opportunity to lead marketing for one of Australia's most recognised fitness and wellness brands

• Manage an established in-house team with creative, content and growth capabilities already in place

• Significant influence across strategy, brand, customer experience and business growth

• Work directly alongside senior leadership and founders to shape the future of the brand

• Career-defining opportunity within a business with ambitious growth plans

• Free gym membership and access to a range of employee benefits