Fractional CMO (12-Month Cover)
Step in as a true marketing leader. Own strategy, budget and team in a high-growth business entering its next phase with more investment, bigger bets and real expectations.
3 Days/Week · Sydney Preferred (Remote Considered) · Competitive Day Rate · Early July Start
About the Company
We are working with a fast-growing D2C consumer brand that has built serious momentum over the past few years.
Strong product. Consistent growth. A business that knows how to acquire and retain customers.
Now things are stepping up.
There is new investment coming in. A major product launch on the horizon. Expansion across channels and retail. Bigger targets across the board.
The foundations are there. The opportunity now is to scale properly.
About the Role
This is not an advisory or consultant role.
You step in as the senior marketing leader. You own the strategy, the budget, the team and the results.
You will be embedded in the business, working closely with the founders and leadership team. Making decisions. Setting direction. Driving execution.
This role is for someone who has done this before and does not need structure built around them.
What You’ll Own
End-to-end marketing strategy across all channels
Budget planning, allocation and performance tracking against growth targets
Oversight of all channels including paid, organic, CRM, SEO, partnerships and content
Leadership of internal team and external agencies
Product launches, campaign planning and execution
Reporting into founders and senior stakeholders
What You’ll Be Doing
Set and execute a clear marketing strategy tied to commercial outcomes
Bring structure and clarity across channels and teams
Guide and support execution without losing speed
Align marketing with product, operations and growth priorities
Identify where to double down and where to cut
What You Bring
Senior marketing leadership experience in D2C or ecommerce
Experience scaling brands at $25M+ revenue
Strong commercial thinking across CAC, LTV and growth
Comfortable leading teams and agencies
Ability to operate in fast-moving, lean environments
Confidence working closely with founders and making calls
Why This Role
True ownership at leadership level
Flexible structure with real impact
High-growth environment with momentum
Opportunity to shape the next phase of the business
- Locations
- Sydney
- Remote status
- Hybrid
- Employment type
- Contract