We’re partnering with a high-performing digital marketing agency looking for a B2C Strategy Lead to join their performance team.

This is a senior role where you’ll own the strategy, performance and client relationships across a portfolio of B2C brands while leading a small team of performance marketers.

Think of it as running a mini agency within the agency — responsible for guiding strategy, delivering strong results for clients, and developing the team around you.

If you’ve grown from hands-on performance marketing into a more strategic leadership role and enjoy mentoring others while still staying close to the platforms, this is an ideal next step.

What You’ll Be Doing

Own Client Strategy

• Lead strategy across a portfolio of B2C and eCommerce clients

• Translate business goals into full-funnel paid media strategies

• Run client strategy sessions, performance reviews and planning conversations

• Identify growth opportunities within existing accounts

Drive Performance Marketing Outcomes

• Oversee campaign strategy across Meta, Google Ads, TikTok and other paid channels

• Guide campaign structure, testing frameworks and optimisation strategies

• Monitor performance and step in when strategic changes are required

• Ensure campaigns are aligned with revenue and growth objectives

Lead a Performance Pod

• Manage and mentor two media buyers

• Run weekly planning sessions and prioritise workloads across accounts

• Provide feedback, coaching and development support

• Foster a high-performing and collaborative team culture

Creative & Testing Strategy

• Collaborate on creative direction and campaign briefs

• Lead structured creative testing across paid social

• Use insights and performance data to guide ongoing optimisation

Contribute to Agency Growth

• Maintain strong client relationships and retention

• Support new business opportunities through audits or strategic input

• Share insights and learnings with the wider team

What We’re Looking For

• 5–8+ years experience in performance marketing

• Strong background in paid social (Meta) and paid search (Google Ads)

• Experience managing B2C or eCommerce client accounts

• Strong strategic thinking and ability to connect marketing activity to business outcomes

• Experience mentoring or managing team members

• Comfortable presenting strategy and performance insights to senior stakeholders

• Experience working in an agency environment is highly regarded

Why This Role Is Worth Exploring

• Lead your own performance pod

• Work with ambitious B2C and eCommerce brands

• Balance strategy, leadership and hands-on marketing

• Join a fully remote team with a collaborative culture

• Real ownership of clients and outcomes

⚠️ Please note: This role is open to candidates based in Australia with full working rights.