We’re supporting a growing B2B SaaS organisation that’s expanding their marketing function and looking for a strong generalist to lead the charge. This role reports directly into the Group CEO and sits at the centre of product, sales, and digital execution.

If you enjoy owning the full marketing engine, shaping strategy, and rolling up your sleeves across product marketing, digital campaigns, and content, this is built for you.

Why This Role Matters

This is an opportunity to step into a newly defined position with the mandate to assess, audit, and reshape the marketing landscape.
You won’t be inheriting rigid KPIs — you’ll help establish them.
You’ll partner closely with product teams and senior leadership to lift brand visibility, build demand, and drive stronger acquisition and conversion outcomes.

What You’ll Lead

Strategy and Planning

• Develop integrated marketing plans aligned with commercial goals.
• Work closely with sales and product teams to set priorities, budgets, and execution timelines.

Digital and Performance Marketing

• Plan and run digital campaigns across acquisition, conversion, and nurturing.
• Manage website enhancements, UX improvements, SEO, analytics, and reporting.

Product Marketing

• Own positioning, messaging, and go-to-market support for product launches and feature updates.

Content and Social

• Create and manage high value content like case studies, blogs, whitepapers, and product collateral.
• Oversee social channels and build engagement within relevant B2B communities.

Campaigns and Events

• Lead email, ABM, and below-the-line nurture activities.
• Manage conferences, trade shows, and thought-leadership opportunities.

Who Will Thrive Here

You’ll do well in this role if you’re a well-rounded marketer with solid exposure across: 

• Product marketing
• Digital campaign management
• Content strategy and production
• B2B SaaS environments

They’re not after a hyper-specialist — they want someone who understands how the moving parts fit together and can run an end-to-end engine with confidence.

What They’re Looking For

• Experience working in B2B SaaS
• Strong generalist skillset across digital, content, and product marketing
• Ability to partner with senior leaders and influence direction
• Analytical mindset with experience reviewing campaign performance and shaping next steps
• Comfortable working both strategically and hands-on

 Location

• Sydney-based office
• Full-time, permanent position